About UsExperience greater satisfaction. Live fearlessly.
Steve D'Annunzio, CPCCEO
Steve D'Annunzio is an author and co-creator of many books, businesses and artistic projects—all with the common theme of alleviating human suffering and improving the welfare of humanity.
He is the founder and owner of Mission-Driven Advisor, which works exclusively with CEOS of money management firms to help them identify their higher purpose beyond just the profit motive, and Soul Purpose Institute, which teaches students how to discover their life’s purpose and evolve their product or service offering into a business that is powerful, purposeful and profitable.
Over the years, he has been a productivity trainer and life success coach to many Fortune 100 executives, professional athletes and other business leaders. His philosophy teaches a new model of transformation called Conscious Capitalism, which helps entrepreneurs understand their value—turning potential into production. This God-given utility is each student’s “Soul Purpose” and the foundation on which his coaching is built.
Steve considers his greatest accomplishment to be bringing three fantastic, high-functioning people into this world in Jenna, Colin and Alicia. He was recently knighted by the Order of St. John for the work he has done in service to humanity. Steve is a member of the Transformational Leadership Council, which is an international thinktank for love-driven leaders. He and family reside in Rochester, NY.
Jenna D'Annunzio,
MS, CPCPresident || Holistic Business + Mindset Coach
Jenna D’Annunzio is a business, life and success coach who uses her 15+ years of professional experience combined with her masterful communication skills and keen empathetic senses to facilitate entrepreneurs and small business owners in what it looks like to be the happiest, healthiest and wealthiest they can be. ✨
The proud daughter of Steve D’Annunzio, Jenna is beyond grateful to have been raised with the teachings and principles of Soul Purpose Institute and Mission Driven Advisor. The life success production principles have supported her to lean into her soul purpose of guiding others on their journey to being the greatest expression of their higher self.
When she is not coaching and running the business, you can find her head either buried in a book, or soaking up every minute she can with her wonderful husband and their 3 beautiful and busy little ones!
Bob McAuliffeMentoring Advisor
An avid high-handicap golfer (whose dream is to shoot his age – with no intention of improving his game), Bob is a business, personal and accountability coach at Soul Purpose Institute & Mission Driven Advisor.
After retiring from a career in the financial services, investment banking and energy sectors, Bob now focuses on connecting deeply and serving his clients. His soul purpose is to be a loving presence in their lives, help them prosper and find peace. Bob has a degree in philosophy, and as a life-long meditator focuses on participating fully in life. Bob lives in Fulshear, Texas, with his soulmate Barbara. They are the proud parents of four adult children and nine grandchildren.
Liz BerkeExecutive Coordinator & Marketing Coordinator
A lover of music, dance and most importantly her role as a Mom, Liz Berke is thrilled to be a part of the Mission Driven Advisor and Soul Purpose Institute team as Executive Coordinator. Having known the D'Annunzio family for 25 years, she's been familiarized with the teachings of MDA/SPI and is eager to dive into the work both to enrich her own life and those around her!
Liz has a Bachelor's degree in Psychology from SUNY Geneseo and furthered her education to receive an Associate's degree in Fashion Merchandising Management from FIT.
When she's not supporting the MDA/SPI team, Liz loves to travel, cook, soak up the sun at the beach and spend time with her loving husband Ben and their two wonderful children, Johnny and Lucy.
David BibicoffMentoring Advisor
David Bibicoff is a veteran of the life insurance and financial advisory business. With more than 18 years of experience in financial services, he has an innate ability to see what is not so obvious to others.
David has always focused his practice on macro-economic planning. For the last seven years, in addition to running his own personal practice, David also held a management position with Strategies for Wealth, one of the largest general agencies in the Guardian Life Insurance system. In that role, David coached, managed and conducted training meetings for what became a unit of 25 advisors.
Over the years, he has qualified for the Guardian Presidential Citation Award as a top manager for six out of his seven years in management. Having left that position to focus on macro-economic planning for his clients and those of other advisors, he now spends more time with his children, including coaching kids’ sports, as well as assisting other advisors enrolled in the Mission Driven &Wisdom Driven Advisor programs.
He is a graduate of University of Miami where he earned his Bachelor of Business Administration and Master of Business Administration. Today, he works out of Rye Brook, NY, in Westchester County and resides in Westport, CT, with his wife and two young adult children.
Eliot SokalskyMentoring Advisor
Eliot Sokalsky has been working in financial services since 2005, focusing on educating medical professionals on the financial side of medicine. He grew up on the beaches in Southern New Jersey, moved to Southwest Florida and joined Alliance Financial Group in January 2008. He was brought in for his knowledge and experience in the medical community and in his performance in providing disability insurance products.
Eliot completed undergraduate work at the University of Maryland and completed graduate work at the University of Florida. He volunteers with the Lee Memorial Military Support Group, which provides assistance to service members in Southwest Florida. Eliot is also a board member of the Southwest Florida Gator Club, and enjoys exercising, particularly CrossFit and boxing, the beach, and all sporting events.