About UsExperience greater satisfaction. Live fearlessly.

Steve D'Annunzio, CPCPresident
Steve D'Annunzio is an author and co-creator of many books, businesses and artistic projects—all with the common theme of alleviating human suffering and improving the welfare of humanity.
He is the founder and owner of Mission-Driven Advisor, which works exclusively with CEOS of money management firms to help them identify their higher purpose beyond just the profit motive, and Soul Purpose Institute, which teaches students how to discover their life’s purpose and evolve their product or service offering into a business that is powerful, purposeful and profitable.
Over the years, he has been a productivity trainer and life success coach to many Fortune 100 executives, professional athletes and other business leaders. His philosophy teaches a new model of transformation called Conscious Capitalism, which helps entrepreneurs understand their value—turning potential into production. This God-given utility is each student’s “Soul Purpose” and the foundation on which his coaching is built.
Steve considers his greatest accomplishment to be bringing three fantastic, high-functioning people into this world in Jenna, Colin and Alicia. He was recently knighted by the Order of St. John for the work he has done in service to humanity. Steve is a member of the Transformational Leadership Council, which is an international thinktank for love-driven leaders. He and family reside in Rochester, NY.

Jenna D'Annunzio,
MS, CPCChief Operating Officer & Lead Mentoring Advisor
Coffee enthusiast, lover of music and dance party extraordinaire; Jenna D’Annunzio is a life, business and success coach who has recently expanded her practice to support mothers through their birth and postpartum experiences as a doula.
A firm believer that we are all life-long learners, Jenna has a bachelor’s degree in Education and History, a master’s degree in Clinical Psychology with a specialization in counseling and is a Certified Professional Coach through the International Coaching Federation. She is the proud daughter of CEO Steve D’Annunzio and beyond grateful to have been raised with the teachings and principles of Soul Purpose Institute and Mission Driven Advisor. Jenna’s passion and purpose are to guide others on their journey to being the greatest expression of their higher self.
When she is not coaching, Jenna enjoys traveling, cooking and soaking up every minute she can with her wonderful husband, Ben and the three lights of their lives – Addison, Everleigh and Theodore.

Bill CostelloMentoring Advisor
Since retiring from financial services, Bill has remained involved by providing coaching & consulting services. His process allows people to release the fears that drive inadequacy & enable them to flourish and live their truth.
For nine years, he served as General Agent for MassMutual-Rochester where he was responsible for turning around this under-performing MassMutual general agency with offices in Rochester and Williamsville, NY. His core responsibilities included vision, structure and growth of the agency overall, including driving sales, recruitment, training, marketing, operations, geographic expansion and compliance.
Earlier in his career, at AXA Distributors he served as Vice President in charge of life insurance distribution. Before that, he was Managing Director and Assistant Managing Director. In this role, Mr. Costello was responsible for orchestrating the integration of Advest, Inc., into the AXA family of companies. At MONY, as Managing Director for the Mid-Atlantic States territory for more than five years, Mr. Costello was responsible for working with the company’s top 10 percent of producers to drive sales of life and annuity products. He is credited with consistently exceeding recruiting and production goals annually, as well as embedding in the organization the “Trusted Advisor” concept with CPA firms.
For a brief period in the late nineties, Mr. Costello was Vice President of Sales for a nationally ranked database marketing company where he was credited with more than tripling sales, taking the organization from $8M to $25M.
Very early on, Mr. Costello served as Managing Director of Prudential Financial in the Baltimore, MD/Hudson Valley, NY area, where from 1994 to 1997 he managed a team comprised of the top 10 percent of producers across a geographically dispersed territory. From 1988-1994 he was Sales Manager for the Rochester territory. He began his career in insurance sales as a Special Agent.

Bob McAuliffeMentoring Advisor
An avid high-handicap golfer (whose dream is to shoot his age – with no intention of improving his game), Bob is a business, personal and accountability coach at Soul Purpose Institute & Mission Driven Advisor.
After retiring from a career in the financial services, investment banking and energy sectors, Bob now focuses on connecting deeply and serving his clients. His soul purpose is to be a loving presence in their lives, help them prosper and find peace. Bob has a degree in philosophy, and as a life-long meditator focuses on participating fully in life. Bob lives in Fulshear, Texas, with his soulmate Barbara. They are the proud parents of four adult children and nine grandchildren.

Liz BerkeExecutive Coordinator & Marketing Coordinator
A lover of music, dance and most importantly her role as a Mom, Liz Berke is thrilled to be a part of the Mission Driven Advisor and Soul Purpose Institute team as Executive Coordinator. Having known the D'Annunzio family for 25 years, she's been familiarized with the teachings of MDA/SPI and is eager to dive into the work both to enrich her own life and those around her!
Liz has a Bachelor's degree in Psychology from SUNY Geneseo and furthered her education to receive an Associate's degree in Fashion Merchandising Management from FIT.
When she's not supporting the MDA/SPI team, Liz loves to travel, cook, soak up the sun at the beach and spend time with her loving husband Ben and their two wonderful children, Johnny and Lucy.

Alicia D'Annunzio, CPCYouth Coach
Alicia D'Annunzio is a creative visionary at designing marketing materials and campaigns as well as facilitating the technical ins and outs of the company’s online productivity tracking systems.
She is a co-founder of The Youth of Transformational Leadership Council, a Mindvalley University alumna, a mental health counseling student and a certified professional coach. Growing up in the business, she has studied spirituality & personal development her entire life. Alicia leads most projects in Mission Driven Advisor where she applies her eye for creativity and focus to aesthetic design. She helps create symposium & course lesson materials. A resident of Rochester, NY, she is proud to continue her journey of discovery & personal growth with the MDA team.

David BibicoffMentoring Advisor
David Bibicoff is a veteran of the life insurance and financial advisory business. With more than 18 years of experience in financial services, he has an innate ability to see what is not so obvious to others.
David has always focused his practice on macro-economic planning. For the last seven years, in addition to running his own personal practice, David also held a management position with Strategies for Wealth, one of the largest general agencies in the Guardian Life Insurance system. In that role, David coached, managed and conducted training meetings for what became a unit of 25 advisors.
Over the years, he has qualified for the Guardian Presidential Citation Award as a top manager for six out of his seven years in management. Having left that position to focus on macro-economic planning for his clients and those of other advisors, he now spends more time with his children, including coaching kids’ sports, as well as assisting other advisors enrolled in the Mission Driven &Wisdom Driven Advisor programs.
He is a graduate of University of Miami where he earned his Bachelor of Business Administration and Master of Business Administration. Today, he works out of Rye Brook, NY, in Westchester County and resides in Westport, CT, with his wife and two young adult children.

Eliot SokalskyMentoring Advisor
Eliot Sokalsky has been working in financial services since 2005, focusing on educating medical professionals on the financial side of medicine. He grew up on the beaches in Southern New Jersey, moved to Southwest Florida and joined Alliance Financial Group in January 2008. He was brought in for his knowledge and experience in the medical community and in his performance in providing disability insurance products.
Eliot completed undergraduate work at the University of Maryland and completed graduate work at the University of Florida. He volunteers with the Lee Memorial Military Support Group, which provides assistance to service members in Southwest Florida. Eliot is also a board member of the Southwest Florida Gator Club, and enjoys exercising, particularly CrossFit and boxing, the beach, and all sporting events.