For nine years, he served as General Agent for MassMutual-Rochester where he was responsible for turning around this under-performing MassMutual general agency with offices in Rochester and Williamsville, NY. His core responsibilities included vision, structure and growth of the agency overall, including driving sales, recruitment, training, marketing, operations, geographic expansion and compliance.
Earlier in his career, at AXA Distributors he served as Vice President in charge of life insurance distribution. Before that, he was Managing Director and Assistant Managing Director. In this role, Mr. Costello was responsible for orchestrating the integration of Advest, Inc., into the AXA family of companies. At MONY, as Managing Director for the Mid-Atlantic States territory for more than five years, Mr. Costello was responsible for working with the company’s top 10 percent of producers to drive sales of life and annuity products. He is credited with consistently exceeding recruiting and production goals annually, as well as embedding in the organization the “Trusted Advisor” concept with CPA firms.
For a brief period in the late nineties, Mr. Costello was Vice President of Sales for a nationally ranked database marketing company where he was credited with more than tripling sales, taking the organization from $8M to $25M.
Very early on, Mr. Costello served as Managing Director of Prudential Financial in the Baltimore, MD/Hudson Valley, NY area, where from 1994 to 1997 he managed a team comprised of the top 10 percent of producers across a geographically dispersed territory. From 1988-1994 he was Sales Manager for the Rochester territory. He began his career in insurance sales as a Special Agent.